Case Study — Danni G Active
A flagship online store — without changing how the owner works
Danni G Active is a Barbados activewear brand whose owner already ran her business through a WooCommerce admin she knew well. Rather than replatform her away from it, we built a fast headless storefront over the existing backend — launched May 2026. She kept her admin; customers got a brand-new store.
0
Products migrated by hand — the catalogue reads live from the existing store
~150
Products served live via the store API, across about 14 categories
2
Currencies at checkout, with a BBD/USD switch
100%
Of the admin workflow the owner knows, left unchanged
The challenge
Replatforming an online store usually carries a hidden cost: the owner has to abandon the admin and tools they know, re-enter their catalogue product by product, and relearn how to run their own business. For a working retail brand, that cost often outweighs whatever the new storefront promises.
The owner of Danni G Active had a WooCommerce admin she used every day — roughly 150 products organised across about 14 categories, orders, customers, coupons. The brief was to give the brand a flagship storefront with none of that cost: no re-entering the catalogue, no new admin to learn, no disruption to how she already worked.
The approach
Headless, so nothing had to move
The existing WooCommerce store moved to a subdomain, untouched, and the new storefront reads from it live via the store API — roughly 150 products across about 14 categories, with zero product-data migration. When the owner edits a product in the admin she has always used, the storefront reflects it. Customer accounts are bridged to the existing store, the wishlist is server-backed, and the storefront carries a full cart and checkout with coupon support.
A checkout built for Barbados
Most store platforms assume an overseas shipping matrix and make local delivery an afterthought. This checkout was built for Barbados specifically: free in-person pickup, plus two parish-tiered delivery zones at BBD $15 and BBD $20. Prices display in a BBD/USD currency switch, so visiting shoppers see familiar figures without the owner maintaining two catalogues.
Promotions the owner runs herself
A sale should not require a developer. The owner can schedule a site-wide banner and popup keyed to a coupon code — and she has, in production: a real storewide 50%-off sale ran on the system in June 2026, under the coupon FINAL50. A newsletter program is operational alongside it, with three signup entry points, branded email templates, and real campaigns sent.
Handed over, not held hostage
The unglamorous work was handed over properly: DNS and web-application-firewall setup, fixed transactional email deliverability, and two-factor authentication on the store. A step-by-step handover guide — 340-plus lines of it — documents the routine tasks, so the owner is not dependent on us to run her own store. The whole system was verified end to end in June 2026.
The results
- —Live since May 2026, verified end to end in June 2026.
- —Zero products migrated by hand — roughly 150 products across about 14 categories are read live from the existing store via its API.
- —The owner kept the WooCommerce admin she knows; customers got a brand-new storefront with full cart, checkout, coupons, bridged accounts, and a server-backed wishlist.
- —A checkout built for Barbados: free in-person pickup, two parish-tiered delivery zones (BBD $15 / BBD $20), and a BBD/USD currency switch.
- —A real storewide 50%-off sale ran on the owner-operated promotion system in June 2026 — banner, popup, and coupon scheduled without us.
- —Operations handed over: DNS and firewall setup, fixed email deliverability, two-factor authentication, and a 340-plus-line step-by-step guide.
Want a better storefront without starting over?
If your store already works for you, a rebuild should not take that away. Book a free consultation and we will tell you honestly what can stay exactly as it is.
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