Case Study: Danni G Active
A flagship online store, without changing how the owner works
Danni G Active is a Barbados activewear brand whose owner already ran her business through a WooCommerce admin she knew well. Rather than replatform her away from it, we built a fast headless storefront over the existing backend, launched May 2026. She kept her admin; customers got a brand-new store.
0
Products migrated by hand: the catalogue reads live from the existing store
~150
Products served live via the store API, across about 14 categories
2
Currencies at checkout, with a BBD/USD switch
100%
Of the admin workflow the owner knows, left unchanged
The challenge
Replatforming an online store usually carries a hidden cost: the owner has to abandon the admin and tools they know, re-enter their catalogue product by product, and relearn how to run their own business. For a working retail brand, that cost often outweighs whatever the new storefront promises.
The owner of Danni G Active had a WooCommerce admin she used every day: roughly 150 products organised across about 14 categories, orders, customers, coupons. The brief was to give the brand a flagship storefront with none of that cost: no re-entering the catalogue, no new admin to learn, no disruption to how she already worked.
The approach
Headless, so nothing had to move
The existing WooCommerce store moved to a subdomain, untouched, and the new storefront reads from it live via the store API: roughly 150 products across about 14 categories, with zero product-data migration. When the owner edits a product in the admin she has always used, the storefront reflects it. Customer accounts are bridged to the existing store, the wishlist is server-backed, and the storefront carries a full cart and checkout with coupon support.
A checkout built for Barbados
Most store platforms assume an overseas shipping matrix and make local delivery an afterthought. This checkout was built for Barbados specifically: free in-person pickup, plus two parish-tiered delivery zones at BBD $15 and BBD $20. Prices display in a BBD/USD currency switch, so visiting shoppers see familiar figures without the owner maintaining two catalogues.
Promotions the owner runs herself
A sale should not require a developer. The owner can schedule a site-wide banner and popup keyed to a coupon code, and she has, in production: a real storewide 50%-off sale ran on the system in June 2026, under the coupon FINAL50. A newsletter program is operational alongside it, with three signup entry points, branded email templates, and real campaigns sent.
Handed over, not held hostage
The unglamorous work was handed over properly: DNS and web-application-firewall setup, fixed transactional email deliverability, and two-factor authentication on the store. A step-by-step handover guide, 340-plus lines of it, documents the routine tasks, so the owner is not dependent on us to run her own store. The whole system was verified end to end in June 2026.
The results
- -Live since May 2026, verified end to end in June 2026.
- -Zero products migrated by hand: roughly 150 products across about 14 categories are read live from the existing store via its API.
- -The owner kept the WooCommerce admin she knows; customers got a brand-new storefront with full cart, checkout, coupons, bridged accounts, and a server-backed wishlist.
- -A checkout built for Barbados: free in-person pickup, two parish-tiered delivery zones (BBD $15 / BBD $20), and a BBD/USD currency switch.
- -A real storewide 50%-off sale ran on the owner-operated promotion system in June 2026: banner, popup, and coupon scheduled without us.
- -Operations handed over: DNS and firewall setup, fixed email deliverability, two-factor authentication, and a 340-plus-line step-by-step guide.
Letting the storefront change while the day-to-day stays put is how we approach e-commerce work generally.
Want a better storefront without starting over?
If your store already works for you, a rebuild should not take that away. Book a free consultation and we will tell you honestly what can stay exactly as it is.
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