Case Study — POPS Physiotherapy
A front door to match the standard of care
POPS Physiotherapy is a private physiotherapy and aquatic rehabilitation practice in Barbados — and aquatic rehab is rare in the region. Its legacy WordPress site did not reflect that standard of care, and booking friction was costing enquiries. We redesigned and replatformed the practice onto a fast static front end at popsbarbados.com.
4
Ways to book — online scheduler, WhatsApp, phone, or contact form
100
Lighthouse accessibility score in the pre-launch audit
100
Lighthouse SEO score in the pre-launch audit
0
Cumulative Layout Shift in the pre-launch audit
The challenge
The practice offered internationally competitive care — aquatic rehabilitation is rare in the region — but its front door online did not say so. The legacy WordPress site on the old domain, pops-physio.com, fell short of the standard the team held itself to in the clinic, and the gap was not just cosmetic: friction in the booking journey was costing enquiries.
The audience raised the stakes. Patients of a physiotherapy practice include older adults and people in pain or recovering from injury. A site they cannot comfortably read, navigate, and book through is not a marketing problem — it is a barrier to care.
And because the move involved a new domain, the whole thing had to happen without the practice ever becoming unreachable — no dropped emails, no dead phone-to-web handoffs, no gap where a patient could not find them.
The approach
Designed around how patients actually book
Not everyone books the same way, so the seven-page site does not force one path. Patients can use the online scheduler, tap a WhatsApp button with a pre-filled message, call, or send a contact form — whichever they are most comfortable with. The site is organised around those four channels, so patients book the way they prefer.
Credibility through transparency
The site publishes the practice's fee schedule in Barbados dollars — a level of transparency that is still rare in the sector. Patients can see what treatment costs before they pick up the phone, which sets expectations honestly and makes the first conversation easier for everyone.
Accessible by default
Accessibility was not a checklist item here — it was the brief. Patients in pain, and older adults recovering from injury, have to be able to use this site. The pre-launch audit scored 100 for accessibility and 100 for SEO on Lighthouse, with 96 for best practices and a Cumulative Layout Shift of 0 — the page never jumps under a reader's finger. These are pre-launch audit scores, not live-traffic numbers, and we label them that way on purpose.
A healthcare-adjacent site should also be private and safe by default. The site loads nothing from third-party CDNs, ships a strict Content-Security-Policy and HSTS, and launched with zero known dependency vulnerabilities.
A cutover nobody noticed
Moving to a new domain meant migrating the domain and email end-to-end, including professional email on popsbarbados.com — with the practice staying reachable throughout. The review loop matched the pace: during review, five pieces of client feedback were turned around same-day over WhatsApp. The site went live in June 2026.
The results
- —A full redesign and replatform from legacy WordPress to a fast static front end, launched June 2026.
- —Pre-launch audit: 100 Lighthouse accessibility, 100 SEO, 96 best practices, and a Cumulative Layout Shift of 0.
- —Four ways to book — online scheduler, WhatsApp with pre-filled messages, phone, and contact forms — so patients book the way they prefer.
- —A published fee schedule in Barbados dollars, still rare in the sector.
- —Zero third-party CDNs, a strict Content-Security-Policy with HSTS, and zero known dependency vulnerabilities at launch.
- —Domain and email cutover handled end-to-end, with the practice reachable throughout.
Does your website match the standard of your work?
If the answer is no, that gap is costing you enquiries. Book a free consultation and we will tell you honestly what it would take to close it.
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